About

d2-pic

Didi D’Errico
Principal, D2 Tech Marketing

A collaborative, hands-on enterprise software marketing leader, I’ve built successful brand, demand and customer experience marketing results that supported double digit growth at cloud companies including Taleo, Steelwedge Software and Saba. And, I’ve led market positioning and product promotion counsel for companies including Oracle, HP, Hyperion, BEA, Sybase, MCI, and Sony.

I thrive on the entrepreneurial ethos: move fast, but think faster.

In 2014, I launched D2 Tech Marketing to connect:

  • Market perspective informed from 20 years of enterprise software marketing
  • Management experience from building high-performing global businesses
  • Collaborative know how, connecting customers, teams and ideas
  • Passion for smart storytelling: simplifying the value of complex technologies
  • Desire to work and play hard.

Market Experience 

B2B Market Experience includes:

SaaS & Cloud 
HCM/ Talent Management: Taleo, Saba and SuccessFinder
Supply Chain Planning: Steelwedge
Practice Management: tops
Mobile Apps Analytics: Followanalytics
    
Applications
ERP:  Oracle, Baan
Project Management and IT Governance: CA, Evolve
Corporate Performance Management and Analytics: Hyperion
CRM: Epiphany, Clarify
Practice Management: Tops

Infrastructure
Infrastructure and Applications Integration: BEA, TIBCO, Vitria, SeeBeyond
Database Management: Sybase, Oracle
Workstations and SMB Systems: HP

Other
Console Gaming: SCEA (Sony PlayStation)
Telecommunications: MCI
CPG/Diversified Products: Ball Corporation
Business and Financial Services: ClearPath Business Advisors
Lifestyle Services: Empty Nester Calendar

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